ten°cloudy is London-based studio of artisan and bespoke leather goods and leather art objects. I am, Natasha Kerimova, the brand creator, the designer, and the maker behind ten°cloudy. All bags and other products are created and handmade by me in England at my studio in Kingston upon Thames.
ten°cloudy is about sustainable slow fashion and preservation of leather artisan skills. In this respect, our philosophy is simple: buy less, but buy high quality sustainable and fairtrade products. I personally design and make ten°cloudy bags. I do it with love and expertise, using hand tools, machines and applying classic craft techniques. We use the highest quality veg tanned leather. Vegetable tanning is an ancient method in which tanning is achieved using wood, bark, plants and other organic tannins. The process is very time consuming and requires considerable craftsmen skills. Veg-tanned leather is expensive, thick, high-quality leather. At the same time, it is also a very biodegradable product.
I work by demand, by pre-order, which helps me to produce less waste. To minimise production waste further, I make leather artworks and small accessories using leather offcuts from my primary collection. This art project demonstrates that seemingly useless small leather pieces can be creatively transformed into powerful art objects. Resulting artworks represent the synergy of artistic inspiration, craftsmanship and environmental sustainability concerns.
Hello! My name is Natasha Kerimova and ten°cloudy is my creation. My childhood love for fashion, university degree in engineering (with a focus on heavy machinery), years of work in branding and marketing agencies, unplanned relocation to London, MA in fashion business management from Westminster University, all while raising two children, has given me a unique and mysterious mix of creative inspirations.
ten°cloudy started to take shape the day I attended a master class in bag making. This class brought to life an unpretentious satchel. This was the day when Natasha Kerimova the bag designer was born)). Everything that happened afterwards was a natural continuation of this journey. Leather bag making courses at the London School of Fashion, months and months of tutoring and collaboration with the well-known -luxury bag maker and technologist Stephanie Freude, piles of bags and leathers at my home studio, and ultimately, the creation of ten°cloudy.
Slow fashion for sophisticated individuals
Our bags are only for those who understand exactly what they want, with sophisticated personal tastes and style. They are for enthusiasts and connoisseurs of slow fashion, authenticity, and handcrafted items. Our customers appreciate quality and design, the hours of craftsmanship and the cherished quality of the luxurious materials that go into producing each unique piece of fashion. Our stylish bags accompany our customers on their life journey, through all the ups and downs.